Archive for February, 2008

Search engine positioning - Tracking a package through MSN Search

seo

Tracking a package through MSN Search
MSN has just announced that you can track packages through its MSN Search portal.

To track packages with MSN Search, simply head to search.msn.com, and enter your FedEx, DHL, UPS, or USPS tracking number.

MSN package tracker is one of the MSN Instant Answer search tools. Its great that search engines are providing all of these additional features to make our lives even more easier. But as the features grow, so does the competition and battle for the top search engine.

Who knew that search could be this exciting?

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Inclusionary Statements - Are You Willing to be One of the Best?
One of the things that a lot of thought leaders do is inspire people. It is easy to believe when they give you something to believe in.

Microsoft Announces Engagement Mapping Ad Technology
Microsoft’s Engagement Mapping is a new ad technology that places more emphasis on content ads than the current last click model, which places most of its emphasis on search.

Make Money by Domain Parking
GoDaddy has set up a new service whereby webmasters can earn a profit based on clicks to their parked domains.

The program is targeted at owners of small amounts of domains in their portfolio. GoDaddy serves ads that are based on the domain name, and the analysis of what people click on and search for in the site.

This new service, CashParking, not only helps webmasters make a few extra dollars, but provides another means by which websites and companies can get search related traffic through links on unique domain names that are not as yet built out.

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Steve Rubel, from Edelman, the PR Firm Behind the Fake Wal-Mart Blog, is Concerned About SEOs Gaming Blogs
You really need to police yourself before talking about how you are going to police others, and before you write off other fields in their entirety.

Tracking Bogus Google AdWords Conversions
As Google controls an increasing large piece of the online advertiser pie, if you use their analytics, many of those conversions THEY track are falsely tied to their ads. They would have happened even if you were not buying AdWords ads.

Data Visualization & Discovery
Post mentioning some cool new publishing tools.

Top Keyword Terms Companies are Buying
Nielson Netrating has done some homework and developed a list on the Top 25 Companies By Sponsored Link Impressions list.

Its a pretty interesting list that shows the top 3 keywords that are bought by some major companies.

Here is a sample of that list:

  • eBay - myspace, ebay, maps
  • NexTag.com - dell, airlines, ipod
  • Vonage - verizon+dsl, at&t, sprint
  • Time Warner - mapquest, dictionary, maps
  • Amazon.com - books, haunted+lighthouses, log+splitters
  • Microsoft - hotmail, mortgage+calculator, movies

I think by far, Amazon.com has the best list.

Clickz has some other charts from the report that show the Advertising Breakdown by Industry, Advertising Breakdown by Ad Unit Types, and Top 25 Companies by Sponsored Link Impressions.

[via ZDnet ]

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SEO and Blogging (Search Engine Roundtable)
SEO & Blogging - Blogging can help SEO in a variety of ways. Blog posts are “syndicated,” meaning your content — and your links — spread across the web. There are also dedicated blog search engines with readers you might be missing, if you’re not blogging. This session introduces you to blogging and the SEO advantages it offers. Moderator: Vanessa Fox, Features Editor, Search Engine Land …

Starting From Scratch in a Fair Market vs Building an Honest Sustainable Competitive Advantage (Search engine marketing firm)

seo

Starting From Scratch in a Fair Market vs Building an Honest Sustainable Competitive Advantage
Some of the most effective SEOs buy and sell links, buy and sell websites, use successful positions to promote other similar positions, expand out to other high profit market positions, and do whatever they see fit to profit. It is not our job to create the algorithms, we just satisfy the criteria to rank. Others start every project from scratch, hoping that one day the market will be fair and shine a light on them. One day…

Steve Rubel, from Edelman, the PR Firm Behind the Fake Wal-Mart Blog, is Concerned About SEOs Gaming Blogs
You really need to police yourself before talking about how you are going to police others, and before you write off other fields in their entirety.

Toronto SEO Firm Wins International SEO Contest By Supporting Disabled Children (PRWeb)
The newly formed Strider Inc. captured the Grand Prize in the annual Bruce Clay Inc. Charity SEO Contest. The winning submission was a proposal to optimize the website of The Elisha Foundation, a charity supporting families with disabled children. (PRWeb Feb 26, 2008) Read the full story at http://www.prweb.com/releases/2008/02/prweb720584.htm

SEO.com Announces New Online Forum About Search Engine Optimization and Online Marketing (PRWeb)
SEO.com, a search engine optimization firm, has launched a new online forum where website owners and marketers can gather to ask and answer questions regarding how to increase their website traffic. (PRWeb Feb 28, 2008) Read the full story at http://www.prweb.com/releases/2008/02/prweb727054.htm

Tracking Bogus Google AdWords Conversions (Site search engine)

seo

Tracking Bogus Google AdWords Conversions
As Google controls an increasing large piece of the online advertiser pie, if you use their analytics, many of those conversions THEY track are falsely tied to their ads. They would have happened even if you were not buying AdWords ads.

Yahoo! releases Slurp

Yahoo has released a new search crawler. Meet Slurp, a more efficient website visiting engine. Yahoo has estimated that website owners will see a 25% reduction in the number of requests coming from Yahoo servers, thus decreasing bandwidth.

Yahoo has said that some slight changes might occur with page shuffling, and ranking changes.

Yahoo does have a feedback form for any conerns that you might have with the new search crawler.


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Is Your Content Solving Symptoms or Fixing Problems?
Content that asks why actually solves problems and creates real value.

Yahoo! Open Search
Yahoo! is allowing third party publishers to add data to their search listings.

Miserable failure is back
Load Google with -> “who is a failure?”

LOL

Matt, it's always nice to know we can trust on Google algoritms…

http://googlewebmastercentral.blogsp…

Thank You!!!
I just wanted to say thank you for reading and thank you again if you joined our community.

Tracking a package through MSN Search
MSN has just announced that you can track packages through its MSN Search portal.

To track packages with MSN Search, simply head to search.msn.com, and enter your FedEx, DHL, UPS, or USPS tracking number.

MSN package tracker is one of the MSN Instant Answer search tools. Its great that search engines are providing all of these additional features to make our lives even more easier. But as the features grow, so does the competition and battle for the top search engine.

Who knew that search could be this exciting?

Read | Permalink | Email this | Linking Blogs | Comments

Data Visualization & Discovery
Post mentioning some cool new publishing tools.

The SEM blog is retiring
Dear readers: The Search Engine Marketing blog is retiring. I admit to feeling sentimental about it, because this blog was originally created for me by Jason Calacanis, in the early days of Weblogs, Inc, and although I ended up contributing to several blogs in our lineup, this is where it started for me. I’m grateful to Jason, and thankful for the people I met in the SEM and SEO universes, via this blog.

Chris Gilmer, who has been posting here lately, is still with us! You can find Chris writing on Download Squad, our software and online services blog.

Although our editorial priorities have changed over the nearly three years of operation, we do not remove retired blogs. the SEM blog will remain available as an archive (and not a badly optimized one!). Thanks to everyone for reading.

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Interview of Nicholas Carr on The Big Switch, Blogging, & the Internet
I recently finished reading Nicholas Carr’s The Big Switch, and as a longtime fan of his Rough Type blog asked if he would be up for doing an interview. He said sure, and here is the interview.

Internet search engine - Warning Spammers: We Only Promote the Ethical Use of This ____ Generator Tool

seo

Warning Spammers: We Only Promote the Ethical Use of This ____ Generator Tool
Many marketers teach spammy marketing techniques only to claim that they are somehow not spammers, even when they promote things they do not believe in.

The SEM blog is retiring
Dear readers: The Search Engine Marketing blog is retiring. I admit to feeling sentimental about it, because this blog was originally created for me by Jason Calacanis, in the early days of Weblogs, Inc, and although I ended up contributing to several blogs in our lineup, this is where it started for me. I’m grateful to Jason, and thankful for the people I met in the SEM and SEO universes, via this blog.

Chris Gilmer, who has been posting here lately, is still with us! You can find Chris writing on Download Squad, our software and online services blog.

Although our editorial priorities have changed over the nearly three years of operation, we do not remove retired blogs. the SEM blog will remain available as an archive (and not a badly optimized one!). Thanks to everyone for reading.

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Matt Cutts Answers some questions on Google Video

Google’s Matt Cutts answered some questions recently on Google Video. Check these videos out if you are really into search, Matt has some good thoughts down.

Cutts went over the Qualities of a good site, SEO myths, and Optimizing for Search Engines or for Users.

The videos were freshly shot this weekend, and are the personal views of Matt, and not necessarily of his famous employers. Excellent Read.

[via Philipp Lenssen]


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Tracking Bogus Google AdWords Conversions
As Google controls an increasing large piece of the online advertiser pie, if you use their analytics, many of those conversions THEY track are falsely tied to their ads. They would have happened even if you were not buying AdWords ads.

Microsoft Live’s new markets
The Microsoft Live team has just launched the Live search service into 34 new markets.

The new markets include:

China - Simplified Chinese
Netherlands - Dutch
Belgium - French
Belgium - Dutch
Brazil - Brazilian Portuguese
Denmark - Danish
India - English
Russia - Russian
Sweden - Swedish
Taiwan - Traditional Chinese
Arabia - English
Argentina - Spanish
Austria - German
Chile - Spanish
Finland - Finnish
Greece - Greek
Hong Kong SAR - Traditional Chinese
Hungary - Hungarian
Indonesia - English
Ireland - English
Malaysia - English
New Zealand - English
Philippines - English
Poland - Polish
Portugal - Brazilian Portuguese
Singapore - English
South Africa - English
Switzerland - German
Switzerland - French
Turkey - Turkish
Czech Republic - Czech
Slovakia - Slovak
Slovenia - Slovenian
Latin America - Spanish

Microsoft is on the run, trying to launch into as many markets as it can in an effort, im sure, to stay side by side with its main competition in the search world, Google.

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Nice Keyword Research Guide
Brian Clark recently launched a great 5 part series on keyword research.

Top Keyword Terms Companies are Buying
Nielson Netrating has done some homework and developed a list on the Top 25 Companies By Sponsored Link Impressions list.

Its a pretty interesting list that shows the top 3 keywords that are bought by some major companies.

Here is a sample of that list:

  • eBay - myspace, ebay, maps
  • NexTag.com - dell, airlines, ipod
  • Vonage - verizon+dsl, at&t, sprint
  • Time Warner - mapquest, dictionary, maps
  • Amazon.com - books, haunted+lighthouses, log+splitters
  • Microsoft - hotmail, mortgage+calculator, movies

I think by far, Amazon.com has the best list.

Clickz has some other charts from the report that show the Advertising Breakdown by Industry, Advertising Breakdown by Ad Unit Types, and Top 25 Companies by Sponsored Link Impressions.

[via ZDnet ]

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Yahoo and Zillow Home Valuation
yahoo zillow home price mapYahoo has teamed up with Zillow to create a home valuation search on Yahoo real estate.

The value of homes can easily be searched for free, and users can find an instant home value estimation based on homes in the general area of your search.

When you search for a residence, a map with your area is put together with 10 other comparable properties in the area are drawn out. Yahoo has also integrated a trend graph to show price trends historically for the area in question.

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Quick, Cheap, & Easy Strategies to Dominate Google's Search Results
Search engineers can’t stop everything, but by the time a technique is cheaply and reliably outsourced the value has already been diminished or will soon become worthless.

Yahoo search engine - Quick, Cheap, & Easy Strategies to Dominate Google's Search Results

seo

Quick, Cheap, & Easy Strategies to Dominate Google's Search Results
Search engineers can’t stop everything, but by the time a technique is cheaply and reliably outsourced the value has already been diminished or will soon become worthless.

Fathom SEO Selects Alterian’s Enterprise Marketing Platform (PRWeb)
Premier Interactive Agency to benefit from Alterian’s superior analytics and integrated marketing platform (PRWeb Feb 26, 2008) Read the full story at http://www.prweb.com/releases/2008/02/prweb717863.htm

Fathom SEO Selects (Most popular search engine) Alterian’s Enterprise Marketing Platform (PRWeb)

seo

Fathom SEO Selects Alterian’s Enterprise Marketing Platform (PRWeb)
Premier Interactive Agency to benefit from Alterian’s superior analytics and integrated marketing platform (PRWeb Feb 26, 2008) Read the full story at http://www.prweb.com/releases/2008/02/prweb717863.htm

Nice Keyword Research Guide
Brian Clark recently launched a great 5 part series on keyword research.

Common but pointless SEO tactics (e-Consultancy)
While sorting through some comment spam today I found that one UK printing company had been dropping spam comments on my blog. This sort of behaviour always strikes me as strange because surely any SEO company knows that links from blog comments are worthless?

Fathom SEO Selects Alterian’s Enterprise Marketing Platform (PRWeb via Yahoo! News)
Premier Interactive Agency to benefit from Alterian’s superior analytics and integrated marketing platform

Free Stuff
Chris Anderson, author of The Long Tail, announced his next book Free. The introduction article is well worth a read.

Passion is a Prerequisite to Profitability
It is important for webmasters to understand that in order to create sustainable profit on the web, content written with genuine passion is a prerequisite.

Thank You!!!
I just wanted to say thank you for reading and thank you again if you joined our community.

Google Knol: Implications for SEO (SEO Chat)
When Google announced its Knol project in December many analysts said that the search engine giant went one step too far by effectively entering the turf of content producers. What kind of effect will this super-secret project have on search engine optimization practices if and when Google opens the service to the public … Embedded Linux From a Trusted Source Reduce your development …

Quick, Cheap, & Easy Strategies to Dominate Google's Search Results
Search engineers can’t stop everything, but by the time a technique is cheaply and reliably outsourced the value has already been diminished or will soon become worthless.

Make Money by Domain Parking (Html search engine)

seo

Make Money by Domain Parking
GoDaddy has set up a new service whereby webmasters can earn a profit based on clicks to their parked domains.

The program is targeted at owners of small amounts of domains in their portfolio. GoDaddy serves ads that are based on the domain name, and the analysis of what people click on and search for in the site.

This new service, CashParking, not only helps webmasters make a few extra dollars, but provides another means by which websites and companies can get search related traffic through links on unique domain names that are not as yet built out.

Read | Permalink | Email this | Linking Blogs | Comments

Google Knol: Implications for SEO (SEO Chat)
When Google announced its Knol project in December many analysts said that the search engine giant went one step too far by effectively entering the turf of content producers. What kind of effect will this super-secret project have on search engine optimization practices if and when Google opens the service to the public … Win a Dell XPS Ultra-Portable Notebook Free Registration to …

Warning Spammers: We Only Promote the Ethical Use of This ____ Generator Tool
Many marketers teach spammy marketing techniques only to claim that they are somehow not spammers, even when they promote things they do not believe in.

Rice gets floral nickname on SKorea visit (AFP via Yahoo! News)
US Secretary of State Condoleezza Rice was given a Korean nickname by South Korean admirers as she visited the nation Monday for the inauguration of President Lee Myung-Bak.

SMX West Features Talk by SLI Systems’ Dr. Shaun Ryan on Site Search and Navigation Best Practices (Marketwire via Yahoo! Finance)
SLI Systems, Inc., a provider of on-demand search services for Internet and e-commerce sites, today announced that CEO Dr. Shaun Ryan will present on site search and navigation best practices for improving search marketing and SEO at this week’s SMX West conference in Santa Clara, CA. The talk, titled “Using Site Search and Navigation for Search Marketing” will take place at 2:00 p.m.

SEO Step Four of Ten: Content Optimization (WebProNews)
Welcome to part four in this ten part SEO series. The ten parts of the SEO process we will be covering are: read more

Massive Computational Resources, Leveraging Time and Social Aspects as Factors in Search (Search Engine Journal)
Recently Bill Slawski from SEO By the Sea wrote on a patent application filed by Yahoo on Techniques for Searching future events. It brings forth a new dimension to consider in making search more timely and relevant to users. The patent is on making search engines acknowledge the temporal information in articles. This implies interpreting the […]

Former Chinese helps S Korea beat France at table tennis worlds (People’s Daily)
Former Chinese Dang Ye Seo fought hard to help South Korea take down France 3-0 in the women’s section of the World Team Table Tennis Championships here on Sunday. Despite a slow start, South Korea’s Lee Eun Hee, ranked No. 31,shrug …

International search engine - Nice Keyword Research Guide

seo

Nice Keyword Research Guide
Brian Clark recently launched a great 5 part series on keyword research.

Become helps you search a little closer
Become.com’s search is now a little more tailored to your exact expectations when it comes to results. Their results are filtered by Product Reviews, Buying Guides, Discussion Forums, and Product Details.

Your first search results give you a look at all of the results together. However, Become has added in sub searches that categorize and filters the results based on the 4 research topics of Product Reviews, Buying Guides, Discussion Forums, and Product Details. Searches also dump recommended products with images to the right of the results, based on what you have searched for. It’s like a little shop built right into your search results. From there you can also customize the shopping by process or brand.

Become makes for a much more targeted and fun approach to search. Would I use it as my main search engine? No. I still prefer Google for their high quality lists of results.

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Tracking a package through MSN Search
MSN has just announced that you can track packages through its MSN Search portal.

To track packages with MSN Search, simply head to search.msn.com, and enter your FedEx, DHL, UPS, or USPS tracking number.

MSN package tracker is one of the MSN Instant Answer search tools. Its great that search engines are providing all of these additional features to make our lives even more easier. But as the features grow, so does the competition and battle for the top search engine.

Who knew that search could be this exciting?

Read | Permalink | Email this | Linking Blogs | Comments

Early Preview: Sneak Peak of the SEO Book Training Program
You can take a sneak peak weekend preview the SEO training area of SEO Book if you like.

Thank You!!!
I just wanted to say thank you for reading and thank you again if you joined our community.

Re: What is the current legal alternative to US online casinos? (Christian search engine)

seo

Re: What is the current legal alternative to US online casinos?
Bodog

Google Finds New Way to Give
Google recently announced that Google.org a hybrid philanthropy organization will be working on five initiatives to address some of the world s most urgent problems. The news gained attention not only for the problems the organization chose to address but the way in which they re being addressed….

• SEO Strategies: Getting Links And Writing Good Content (Turks.US)
The process of search engine optimization or SEO, shows to be of great help in improving a Web site’s search engine rankings, as well as improving the site’s overall health, standing and profitability.

SEO Step Four of Ten: Content Optimization (WebProNews)
Welcome to part four in this ten part SEO series. The ten parts of the SEO process we will be covering are: read more

How to Write a Killer RFP (Request for Proposal) For Hiring An (Search engine watch) SEO Firm (Search Engine Land)

seo

How to Write a Killer RFP (Request for Proposal) For Hiring An SEO Firm (Search Engine Land)
Over the years I’ve seen quite a few Requests for Proposal from companies seeking to buy SEO services. If your RFP is not written well, it hinders the SEO firm’s ability to understand and define your needs and to scope and price your project. This in turn leads to a disconnect in expectations for both parties. A lousy RFP can discourage a busy SEO firm from even responding—a very …