seo
Yahoo! releases Slurp
Yahoo has released a new search crawler. Meet Slurp, a more efficient website visiting engine. Yahoo has estimated that website owners will see a 25% reduction in the number of requests coming from Yahoo servers, thus decreasing bandwidth.
Yahoo has said that some slight changes might occur with page shuffling, and ranking changes.
Yahoo does have a feedback form for any conerns that you might have with the new search crawler.
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Search Engine bid management
There is a new tool on the market for automated search engine bid management. It has been developed by Efficient Frontier and Enlighten.
The tool will help in making the bid managements process more scientific and more efficient when dealing with the most complex paid search campaigns.
Efficient Frontier is focused on delivering advanced technology for search engine marketing performance. With that ability teamed up with Enlightens ebusiness knowledge, it might be something to add to your arsenal.
The search engine bid management tool is currently only available to customers of Enlighten. If anyone has any experience with it, or more info on it, please feel free to post your insight in the comments.
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The Kinds of Search PPC Arbitrage That Are Not Dying
Google is testing displaying video ads in their search results. Yahoo now allows affiliates to send direct traffic to merchant sites.
Matt Cutts Answers some questions on Google Video
Google’s Matt Cutts answered some questions recently on Google Video. Check these videos out if you are really into search, Matt has some good thoughts down.
Cutts went over the Qualities of a good site, SEO myths, and Optimizing for Search Engines or for Users.
The videos were freshly shot this weekend, and are the personal views of Matt, and not necessarily of his famous employers. Excellent Read.
[via Philipp Lenssen]
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Free 7 Days to Search Engine Success Series When You Create Your Free SEO Book Account
I created a 7 day autoresponder series that new members can sign up to when they create a new account. In addition current members can sign up to it in the right sidebar. If you have been doing SEO for years you probably know most everything that is in the autoresponder sequence, but if you are new to SEO it is a great place to start learning.
Google & Yahoo! Kill PPC Arbitrage
Yahoo! announced that it is a violation of their terms to drive traffic to their ad feed using paid ads, and thus just killed the field of click arbitrage.
LookSmart Publisher platform
Looksmart has released its new publisher platform. The new publisher ad platform works much like other search engine publisher platforms, whereas ads are easily displayed on sites, and generate revenue per click.
Through LookSmarts AdCenter you can sell online ads directly on your site to advertisers, and actually determine your own CPC’s. This approach helps publishers grow direct relationships with advertisers.
LookSmart allows you the opportunity to white label AdCenter solutions. The hosting, sales, and service are fully hosted through LookSmart, and pricing is fully determined by you.
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Thanks for This Sweet MySpace Friend Bot Spam Tool, Google!!!
Google signed a billion dollar ad deal with MySpace, and at the same time recommends people buy friend bots to spam the same website.