Archive for April, 2008

Search engine registration - The SEO Trademark Drama (WebProNews)

seo

The SEO Trademark Drama (WebProNews)
Earlier this month we informed our readers that a guy named Jason Gambert had been running around in the Trademark Office trying to get the term Search Engine Optimization (SEO) trademarked. Well his wish just ran into a brick wall and now things have gotten really nasty. read more

SEORipOff.com : Stain of the Search Marketing Industry (Search Engine Journal)
If you are in the field of search marketing, search engine optimization, or online marketing in general; you have probably seen the ads in Google AdWords and AdSense for SEORipOff.com (I’m not going to link to them, with or without a Nofollow), a complaint site where companies who have been ‘ripped off’ by an SEO […]

Re: Google and Ajax
MSN can detect JS referrer cloaking / redirects etc.
Nothing complex about it, when they grab the webpage, they just emulate a web-browser and let …

LookSmart Publisher platform (Search engine traffic)

seo

LookSmart Publisher platform
looksmart adsLooksmart has released its new publisher platform. The new publisher ad platform works much like other search engine publisher platforms, whereas ads are easily displayed on sites, and generate revenue per click.

Through LookSmarts AdCenter you can sell online ads directly on your site to advertisers, and actually determine your own CPC’s. This approach helps publishers grow direct relationships with advertisers.

LookSmart allows you the opportunity to white label AdCenter solutions. The hosting, sales, and service are fully hosted through LookSmart, and pricing is fully determined by you.

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Press Release Writing Pro Reveals How SEO Press Releases Can Bury Negative, Unflattering Company News on the Internet (PRWeb via Yahoo! News)
SEO press releases can bury unflattering news that perpetuate on blogs, Web sites.

Top Keyword Terms Companies are Buying
Nielson Netrating has done some homework and developed a list on the Top 25 Companies By Sponsored Link Impressions list.

Its a pretty interesting list that shows the top 3 keywords that are bought by some major companies.

Here is a sample of that list:

  • eBay - myspace, ebay, maps
  • NexTag.com - dell, airlines, ipod
  • Vonage - verizon+dsl, at&t, sprint
  • Time Warner - mapquest, dictionary, maps
  • Amazon.com - books, haunted+lighthouses, log+splitters
  • Microsoft - hotmail, mortgage+calculator, movies

I think by far, Amazon.com has the best list.

Clickz has some other charts from the report that show the Advertising Breakdown by Industry, Advertising Breakdown by Ad Unit Types, and Top 25 Companies by Sponsored Link Impressions.

[via ZDnet ]

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Effective & Scalable Automated Content Generation Strategies
Philip M. Parker recently wrote over 200,000 books. Easier done than said.

Tracking a package through MSN Search
MSN has just announced that you can track packages through its MSN Search portal.

To track packages with MSN Search, simply head to search.msn.com, and enter your FedEx, DHL, UPS, or USPS tracking number.

MSN package tracker is one of the MSN Instant Answer search tools. Its great that search engines are providing all of these additional features to make our lives even more easier. But as the features grow, so does the competition and battle for the top search engine.

Who knew that search could be this exciting?

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SEORipOff.com : Stain of the Search Marketing Industry (Search Engine Journal)
If you are in the field of search marketing, search engine optimization, or online marketing in general; you have probably seen the ads in Google AdWords and AdSense for SEORipOff.com (I’m not going to link to them, with or without a Nofollow), a complaint site where companies who have been ‘ripped off’ by an SEO […]

Free Firefox Rank Checker - Check Your Google, Yahoo!, and Microsoft Search Engine Rankings (New search engine)

seo

Free Firefox Rank Checker - Check Your Google, Yahoo!, and Microsoft Search Engine Rankings
Want to check your rankings on Google.com, international Google search results, Yahoo, and Microsoft? Try Rank Checker, our free Firefox extension which tracks your rankings, and allows you to automatically check rankings rankings over time and view ranking changes over time.

Tap into the SEO hive mind (Pandia)
Alltop SEO is an all-in-one page where you easily browse through the latest news from all the best SEO blogs. It’s a surefire way to tap into the SEO hivemind.

Top Keyword Terms Companies are (Website search engine) Buying

seo

Top Keyword Terms Companies are Buying
Nielson Netrating has done some homework and developed a list on the Top 25 Companies By Sponsored Link Impressions list.

Its a pretty interesting list that shows the top 3 keywords that are bought by some major companies.

Here is a sample of that list:

  • eBay - myspace, ebay, maps
  • NexTag.com - dell, airlines, ipod
  • Vonage - verizon+dsl, at&t, sprint
  • Time Warner - mapquest, dictionary, maps
  • Amazon.com - books, haunted+lighthouses, log+splitters
  • Microsoft - hotmail, mortgage+calculator, movies

I think by far, Amazon.com has the best list.

Clickz has some other charts from the report that show the Advertising Breakdown by Industry, Advertising Breakdown by Ad Unit Types, and Top 25 Companies by Sponsored Link Impressions.

[via ZDnet ]

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Think Like a Searcher to Increase Your Traffic
SEOs and site owners fight hard to get a top position on the search engine results pages for their chosen keywords. But that s only half the battle at best. If you ve optimized your way to the top but still aren t seeing the traffic and conversions you hoped for keep reading….
Download a VMWare LAB MANAGER STARTER KIT, FREE! Virtualize the test lab while cutting costs. Get your Free Virtual Lab Starter Kit today.

Are You Following Google's Marketing Strategy?
As an SEO you can probably learn more about marketing by following Google’s strategy rather than focusing on working their search results.

Creative Advertisements: Psychology of Winning Ads
This is the second part of the two-part series on creative advertisements. Thanks for tuning in. In this segment we re going to focus on the psychology of winning advertisements. The theme of the article is recognizing the ingredients for success which when combined can turn a so-so advertisement into a huge seller. Now where you apply your newly learned skills is totally up to you whether it s to create the marketing campaign of a multinational corporation or just to edge up the popularity of your personal site….
Attend WINDOWS EMBEDDED ACCELERATION WORKSHOPS Are you ready to learn how you can bring your next-generation embedded device to market faster?

Seven Important Qualities for Good Linkbait
I wanted to call this article Seven Habits of Highly Successful Linkbait but I didn t put in the survey work involved. I have seen and read a lot of linkbait though to say nothing of the number of articles I ve read about creating linkbait. As near as I can tell linkbait that does well for the site owner that originates it often has seven specific qualities….
Build IT Knowledge with Current & Trusted Content Helps Employees Develop & Hone New Technical Programming Skills. Sign Up & Get Full Access.

Elite Retreat 2008 and Final Thoughts

Google is Quietly Consuming the Internet
Google has been aggressively leveraging search and their infrastructure to control more of the web. It seems nothing (short of a PR blunder on their part) will stop them.

Arena’s Web gurus key in SEO group (The Charlotte Observer) (College search engine)

seo

Arena’s Web gurus key in SEO group (The Charlotte Observer)
Arena’s Web gurus key in SEO group The Cable Box, officially named Time Warner Cable Arena, has a sharp and user-friendly Web site, designed by Carbonhouse. And now the Charlotte Web site builders are playing more arenas than Hannah Montan a on Red Bull. Carbonhouse has built sites for RBC Center in Raleigh, the Prudential Center in Newark, the Target Center in Minneapolis and Sprint Center …

Search engine marketing services - Using Site Search Keyword Data to Create Related Content

seo

Using Site Search Keyword Data to Create Related Content
Tips on how to use internal site search data to better position your self in the competitive field of search engine marketing.

Are You Following Google's Marketing Strategy?
As an SEO you can probably learn more about marketing by following Google’s strategy rather than focusing on working their search results.

Arena’s Web gurus key in SEO group (The Charlotte Observer)
Arena’s Web gurus key in SEO group The Cable Box, officially named Time Warner Cable Arena, has a sharp and user-friendly Web site, designed by Carbonhouse. And now the Charlotte Web site builders are playing more arenas than Hannah Montan a on Red Bull. Carbonhouse has built sites for RBC Center in Raleigh, the Prudential Center in Newark, the Target Center in Minneapolis and Sprint Center …

Our New Search Engine Rank Checking Tool Has Been Updated
We just did a major update of rank checker. Hope you like it! :)

Google is Quietly Consuming the Internet
Google has been aggressively leveraging search and their infrastructure to control more of the web. It seems nothing (short of a PR blunder on their part) will stop them.

Google Thinks YOU Are a Black Hat SEO. Should You Trust Them?
Are widgets spam? And why does Google comes down so much harder on individual SEOs than on corporations?

How to add new pinging places to wordpress???
is there any option on the Wordpress Admin Panel that You can add places to ping?? if so where and how?

Thanks Wink

SEO Video Subdomain Clean Up
I finally got around to organizing our videos subdomain. Please check it out and let me know what you think of it.

3 Tips to Kill Passive Verbs & Wasted Words
These 3 tips help me write clearer. What tips and tools improve your writing?

Effective & Scalable Automated Content Generation Strategies
Philip M. Parker recently wrote over 200,000 books. Easier done than said.

Excite search engine - SEO Video Subdomain Clean Up

seo

SEO Video Subdomain Clean Up
I finally got around to organizing our videos subdomain. Please check it out and let me know what you think of it.

Seven Important Qualities for Good Linkbait
I wanted to call this article Seven Habits of Highly Successful Linkbait but I didn t put in the survey work involved. I have seen and read a lot of linkbait though to say nothing of the number of articles I ve read about creating linkbait. As near as I can tell linkbait that does well for the site owner that originates it often has seven specific qualities….
Build IT Knowledge with Current & Trusted Content Helps Employees Develop & Hone New Technical Programming Skills. Sign Up & Get Full Access.

Google Thinks YOU Are a Black Hat SEO. Should You Trust Them?
Are widgets spam? And why does Google comes down so much harder on individual SEOs than on corporations?

Creative Advertisements: Psychology of Winning Ads
This is the second part of the two-part series on creative advertisements. Thanks for tuning in. In this segment we re going to focus on the psychology of winning advertisements. The theme of the article is recognizing the ingredients for success which when combined can turn a so-so advertisement into a huge seller. Now where you apply your newly learned skills is totally up to you whether it s to create the marketing campaign of a multinational corporation or just to edge up the popularity of your personal site….
Villanova University Six Sigma & IT Certificate Programs 100% Online programs in Six Sigma, IS Security, CISSP Prep, Business Analysis, Proj. Mgmt. and more!

Elite Retreat 2008 and Final Thoughts

Re: Will Murdock fish up the Wall Street Journal?

Idealistic yes.
These notions are actually very conservative, just not Re…

Re: Will Murdock fish up the Wall Street Journal?

Yes, speaking of the media, they have howled about a recession for ov…

Local search engine - The Value of Small Daily Incremental Improvements

seo

The Value of Small Daily Incremental Improvements
Riff on the value of setting and achieving small goals.

Elite Retreat 2008 and Final Thoughts

Hi I am new here!
Hi guys.. I am new here.. hope i can share alot with you… Smiley

Elsewhere…
A couple interesting blog posts I came across recently.

Re: Problems with the front page

Hey Earl why are you playing with CSS? I mean, you can just design wha…

Re: Problems with the front page

thanks for pointing it out but please tell me how to fix the problem i…

Re: Problems with the front page
yep
thats the main thing i am using as well as css cheat sheets.

Search engine directory - Re: Great political site!

seo

Re: Great political site!
Forgot that you are Canadian, which will change your outlook considerably. Are you a US expat or native?

Basic SEO: What Search Engines Love (SEO Chat)
This article will give you a beginner s guide to optimizing your site for search engines. It will focus specifically on what the search engines will be looking for when reading and indexing your site. These are things you will definitely want to utilize or at least consider. So if you are a novice web designer or just want to refresh some of the basic concepts come join us…. Build IT …

Make Money by Domain Parking
GoDaddy has set up a new service whereby webmasters can earn a profit based on clicks to their parked domains.

The program is targeted at owners of small amounts of domains in their portfolio. GoDaddy serves ads that are based on the domain name, and the analysis of what people click on and search for in the site.

This new service, CashParking, not only helps webmasters make a few extra dollars, but provides another means by which websites and companies can get search related traffic through links on unique domain names that are not as yet built out.

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Become helps you search a little closer
Become.com’s search is now a little more tailored to your exact expectations when it comes to results. Their results are filtered by Product Reviews, Buying Guides, Discussion Forums, and Product Details.

Your first search results give you a look at all of the results together. However, Become has added in sub searches that categorize and filters the results based on the 4 research topics of Product Reviews, Buying Guides, Discussion Forums, and Product Details. Searches also dump recommended products with images to the right of the results, based on what you have searched for. It’s like a little shop built right into your search results. From there you can also customize the shopping by process or brand.

Become makes for a much more targeted and fun approach to search. Would I use it as my main search engine? No. I still prefer Google for their high quality lists of results.

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Google will not take enterprise search away from us - Microsoft

microsofts old logoMicrosoft thinks that enterprise search belongs to them. Even though Google has been in the game since the early 2000’s.

Recently that’s what Microsoft wants to believe. Their COO Kevin Turner supposedly told The Register, that enterprise search is their business, and Google isn’t going to take it from them.

Microsoft looks like they are again, getting a little intimidated about the step ahead that Google has in the search industry at large. Google has been in this sector a while, if anything, maybe its Microsoft that is trying to do a little market stealing here.


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Why Bother with an SEO Company? (Search Engine Journal)
As a matter of fact why bother with SEO in general, let alone a company that claims to specialize in providing search engine optimization services? Website or business owners can do it themselves and a few are able to achieve top results without any help from a “professional”. This does not even take into account […]

On Page Optimization - A Complete Walkthrough (Search Engine Journal)
Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors. On page optimization is one of the very first step of SEO which every webmaster should look into. It […]

Quote search engine - Search Engine bid management

seo

Search Engine bid management
There is a new tool on the market for automated search engine bid management. It has been developed by Efficient Frontier and Enlighten.

The tool will help in making the bid managements process more scientific and more efficient when dealing with the most complex paid search campaigns.

Efficient Frontier is focused on delivering advanced technology for search engine marketing performance. With that ability teamed up with Enlightens ebusiness knowledge, it might be something to add to your arsenal.

The search engine bid management tool is currently only available to customers of Enlighten. If anyone has any experience with it, or more info on it, please feel free to post your insight in the comments.

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Effective & Scalable Automated Content Generation Strategies
Philip M. Parker recently wrote over 200,000 books. Easier done than said.

Free Firefox Rank Checker - Check Your Google, Yahoo!, and Microsoft Search Engine Rankings
Want to check your rankings on Google.com, international Google search results, Yahoo, and Microsoft? Try Rank Checker, our free Firefox extension which tracks your rankings, and allows you to automatically check rankings rankings over time and view ranking changes over time.