How to Write a Killer RFP (Request for Proposal) For Hiring An (Search engine watch) SEO Firm (Search Engine Land)
How to Write a Killer RFP (Request for Proposal) For Hiring An SEO Firm (Search Engine Land)
Over the years I’ve seen quite a few Requests for Proposal from companies seeking to buy SEO services. If your RFP is not written well, it hinders the SEO firm’s ability to understand and define your needs and to scope and price your project. This in turn leads to a disconnect in expectations for both parties. A lousy RFP can discourage a busy SEO firm from even responding—a very …