Seo for your living

LinkedIn: your SEO card file (CNET)
LinkedIn provides a powerful search marketing and networking tool that many professionals and businesses have yet to tap into or to maximize its potential. Learn three ways to get even more value out of your LinkedIn profile.

Why You Should Track “Soft” SEO Metrics (Search Engine Land)
As an in-house search marketer, you hold a unique position. You help manage all your company’s content with the goal to maximize the return on that content’s creation. You are the pointy end of the spear in the quest for low-cost traffic and conversions. Setting aside the growing salaries and the added costs of benefits that in-house SEMs are seeing these days, inbound referrals from search …