Seo for your living

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Stora Enso (SEO), one of the world’s largest makers of paper products, is selling its North American unit for about $2.1 billion to an Ohio-based company owned by the private equity firm Cerberus Capital.

The Pros and Cons of Microsites As An SEO Option (Search Engine Land)
I’ve never been a fan of “one page salesletter” web sites espoused by some marketers ( here’s an example ). Such sites seem to drone on, with so many screenfulls that I get tired of scrolling. And there are so few pages to the site that it’s an SEO nightmare. If each page should only have a maximum of three keyword themes, that doesn’t provide for very many keyword ranking opportunities. …

Matt Cutts Answers some questions on Google Video

Google’s Matt Cutts answered some questions recently on Google Video. Check these videos out if you are really into search, Matt has some good thoughts down.

Cutts went over the Qualities of a good site, SEO myths, and Optimizing for Search Engines or for Users.

The videos were freshly shot this weekend, and are the personal views of Matt, and not necessarily of his famous employers. Excellent Read.

[via Philipp Lenssen]

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The SEM blog is retiring
Dear readers: The Search Engine Marketing blog is retiring. I admit to feeling sentimental about it, because this blog was originally created for me by Jason Calacanis, in the early days of Weblogs, Inc, and although I ended up contributing to several blogs in our lineup, this is where it started for me. I’m grateful to Jason, and thankful for the people I met in the SEM and SEO universes, via this blog.

Chris Gilmer, who has been posting here lately, is still with us! You can find Chris writing on Download Squad, our software and online services blog.

Although our editorial priorities have changed over the nearly three years of operation, we do not remove retired blogs. the SEM blog will remain available as an archive (and not a badly optimized one!). Thanks to everyone for reading.

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SEO Guidelines in Creating Link Partners (Turks.US)
Heard about search engine optimization? Search engine optimization or SEO is a way to increase the number of visitors to your business website by making you on the top rank of the search engines results.

SEO 101 : Blogs, SEO and Link Building (Search Engine Journal)
Yesterday I had the priveledge of being asked to do a guest spot on SEO 101, the Webmaster Radio show hosted by David Brown of Neo1Seo, Brian Mark of Toolbarn.com and Carolyn Shelby. Here s the Podcast of the show: Standard Podcast [34:00m]: Hide Player | Play in Popup | Download podPressPlayerToLoad(\’podPressPlayerSpace_103\’, \’mp3Player_103_0\’, \’300:30\’, …

Search Engine Forums Spotlight: September 21, 2007 (Search Engine Watch)
Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more.

Tracking a package through MSN Search
MSN has just announced that you can track packages through its MSN Search portal.

To track packages with MSN Search, simply head to search.msn.com, and enter your FedEx, DHL, UPS, or USPS tracking number.

MSN package tracker is one of the MSN Instant Answer search tools. Its great that search engines are providing all of these additional features to make our lives even more easier. But as the features grow, so does the competition and battle for the top search engine.

Who knew that search could be this exciting?

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Search Engine bid management
There is a new tool on the market for automated search engine bid management. It has been developed by Efficient Frontier and Enlighten.

The tool will help in making the bid managements process more scientific and more efficient when dealing with the most complex paid search campaigns.

Efficient Frontier is focused on delivering advanced technology for search engine marketing performance. With that ability teamed up with Enlightens ebusiness knowledge, it might be something to add to your arsenal.

The search engine bid management tool is currently only available to customers of Enlighten. If anyone has any experience with it, or more info on it, please feel free to post your insight in the comments.

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Sorting Out The Mobile Search & SEO Mess (Search Engine Land)
One of the biggest challenges of being a mobile SEO is comparing keyword results across the many different search engines. While the goal of all the mobile engines is the same, their approaches vary considerably. Many traditional SEOs will simply target Google and hope for the best in the other engines, but there is a lot to be learned by comparing the impact of your SEO efforts in all of …