Podcasting: a Top SEO Tip for (Gay search engine) 2007
Gary Beal well known to SEO Chat forum members as GaryTheScubaGuy came up with 21 excellent tips for SEO for 2 7 to turn the remainder of this year and of course 2 8 into one of your best. He went into massive detail for all of his tips which is why we re running them in parts. Yesterday we ran the first part which featured the first two tips. Today s article is completely devoted to his third tip which is all about podcasting….
Grow Your Business Through Search Marketing Learn how search engine friendly design can tap into free traffic from search engines -SES @ a4uexpo
Yahoo Keyword Suggestion Tool Blunder
Yahoo / Overture had the default status as THE keyword tool for about a decade. They lost that last year when Google started opening up their data a bit more. Now Microsoft is getting into the game offering more useful tools and more data. How does Yahoo respond? They stop supporting their keyword tool. No results, no 301 redirect, no rebrand, no description of why it is broke, no anything. Since my keyword tool is powered by their keyword tool I am getting 10 to 20 emails a day. How many people are not emailing? How much more traffic is Yahoo getting than I am? Tens or hundreds of thousands of dollars of shareholder value are wasted each day with that move.
The best spot to market yourself is on your own site. As long as Yahoo continues to undermine their own assets without regard or thought their marketplace will remain inefficient, and each day they will continue to lose marketshare. They paid $350 million for Zimbra, but what are the odds of them not screwing that up? They have too many half done projects that do not gel together.
My flight leaves tonight to go get married. I will be back in the last week of October. I might post again before then, but I might not. I wish you well and will be back soon(ish).
BTW, Compete.com search analytics launches tomorrow. It is exceptionally affordable for its value. Be sure to check it out.
How Will Viral Advertising Change the Web?
The web has long been rich in social and viral marketing elements. Email this to a friend, social bookmarking, blogging, etc. So many services have popped up that now there is a Social Media Firefox Extension and Andy Hagans is planning his fake review optimization service.
Ultimately the communities that are focused on a niche and editorially biased will be successful while aggregator websites that are nothing more than a feature that Google can add to their suite of services will die. Google quitely launched a Digg clone, and is aiming to create the underlying platform that powers most social networks. And they might bid on wireless spectrum in the US and UK.
As the leading portals collect more data they will be able to add value to more transactions and disintermediate middlemen by employing creative individuals to do jobs that were once done in offices. If people get paid for results then the quality of work goes up. Think of portals as television stations vying for a bite of your attention for as long as they possibly can, and looking to pay you for your attention with relevancy, and cash if you are really motivated.
There has always been a wall between editorial and advertising. Viral self select ads rip that down. Kevin Kelly recently posted about how he sees the new Google Gadget ads changing the face of advertising.
What happens when publishers can see what is hot right now and can create commercially oriented content targeting it in near real time? What happens when they are encouraged to track and test their results and can see the results of other ideas simply by the frequency they see it? Many current arbitrage opportunities are going to die, but others will thrive on this new opportunity.
The more third party platforms optimize revenue streams the more profitable niche attention based publishing will become. Generalist sites will be less profitable than highly specialized niche publishing. Results based distribution across large networks will force advertisers to give publishers a larger cut of revenue.The key is to scour through the ads and format them in a user friendly way to where they are looking at relevant content. You can’t beat relevancy algorithms without bias, brand, focus, and strong editorial.
