Reverse search engine - 3 Reasons Google Analytics Fails for SEO (Search Engine Journal)
If you are serious about search engine optimization, Google Analytics is NOT for you. I know it s tough to look past the (non-existent) price tag, ease of use and conversion tools but trust me when I say that Google Analytics is a flawed program for your needs. #1 - Limitations of Technology The first trouble […]
Yahoo search normally moves rather slowly with small changes, but I just saw some pretty big shifts in Yahoo rankings, including
- botching part of a sitewide 301 redirect that they had followed for months - now both sites rank, but each ranks well for some portion of the queries
- a bit more weight on domain names
What are you seeing?
Short Term Opportunism & Online Economic Trends
Many financial and social markets are destroyed by short term opportunism. Because the web is virtually limitless, it is easy to make sales pitches that sound like everyone gains. But that is rarely, if ever, true. Every clean traffic source gets gamed. So do the dirty ones.
A recently launched blog Ponzi Scheme has more holes in it than swiss cheese. What kind of desperate people get in on the 5th tier of a Ponzi Scheme? Does it benefit your credibility to recommend low quality sites or have ads for your site seen on their sites? What type of readers do the low quality sites have, beyond the robotic community? No reason to link out to those sorts of sites, and you can probably use AdSense to buy ad space on their site for about 3 cents a click, if it even has that much value.
The reason many reciprocal link networks stink is that some webmasters marketed low quality sites they intended to get burned. Anything that has you trading with anonymous unknown parties has you trading your time, attention, and exposure with a spambot of some sort. Your site is better than that, and your time is worth more than that.
Many more programs will come out telling you how to get something for free, but if it is market exposure be leery. When I started on the web I did arbitrage on some smaller pay per click search engines and never paid me. Digging deeply for the deals has you focused on bargain hunting when your time would be better spent building value. The deal diggers keep getting made obsolete by increasingly efficient markets. The people creating real value keep making more money as the market gets more efficient.
What I have come to appreciate is that it is easier, cheaper, and more sustainable to associate with the people you want to be grouped with. If you want to link out to a bunch of other sites do it in your content, and hand select the content you reference. I have showed some projects to friends who asked “how the hell did you get X to be involved with this?” I simply asked them. Aim high, not low.
Medical and Nursing Scrubs Designer Seeks Internet Marketing Leadership with SEO Services (PRWeb)
Blue Sky Scrubs, the leading medical and nursing scrubs designer, unveils is new internet marketing initiative by hiring SEO 1 Services, a Dallas based internet marketing company. (PRWeb Sep 29, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/TWFnbi1GYWx1LVByb2YtTWFnbi1UaGlyLVplcm8=
Why Google Hand Editing Seems Random
Many people wonder why Google hand editing seems random or incomplete, and why some of the best channels get edited while worse stuff is left untouched. Here are some of the reasons Google does a poor job equitably policing the web:
- The web it too large to police and engineer time is expensive.
- Policing certain segments produces unwanted blowback. How often do large corporations or influential bloggers get policed? (It is rare, and when it happens, it is sold as a side effect of feature for users.)
- When issues become popular they get prioritized. Many times Google won’t react unless they feel they are forced to. Sometimes they will lie and say they care, and then do nothing. Back in April I highlighted the Netscape search results in Google. Matt Cutts thanked me, but guess what…those Netscape lolita preteen search result pages are STILL ranking in Google, along with a bunch of other search results.
- If they edit in an incomplete or random fashion they evoke fear
- It is easier to control people through fear than to create a perfect algorithm
- They have no need to hand edit the worst offenders. If they are competent programmers the algorithms should take care of those sites. They sometimes edit a leading sites in a field to send a signal. They may throw in a group of other sites if they need to create cover, but their goal is to send a message and alter behavior.
To appreciate how hard it is to police the web read Eli’s recent post on how to create an SEO empire. How can Google compete with that?
