Search Engine (Porn video search engine) bid management
Search Engine bid management
There is a new tool on the market for automated search engine bid management. It has been developed by Efficient Frontier and Enlighten.
The tool will help in making the bid managements process more scientific and more efficient when dealing with the most complex paid search campaigns.
Efficient Frontier is focused on delivering advanced technology for search engine marketing performance. With that ability teamed up with Enlightens ebusiness knowledge, it might be something to add to your arsenal.
The search engine bid management tool is currently only available to customers of Enlighten. If anyone has any experience with it, or more info on it, please feel free to post your insight in the comments.
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Perceived Authenticity is Key to Profitable Niche Publishing Business Models
Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:
The “voice” delivering a message, along with its perceived authenticity, will become as powerful perhaps as the message or offer.
As media gets more saturated, we get better at filtering out garbage. Jakob Nielson’s article about writing articles instead of blog posts does a great job of explaining why writing fewer and more in depth articles is effective for gaining and keeping attention in a competitive marketplace.
On a related note, Frank just noticed a TV show skipping the TV and starting out on the web. There is no easier way to increased perceived authenticity than having a direct and open relationship with the audience.
IBM also offered research on the attention economy in a paper titled Vying for attention: the future of competing in media and entertainment. Rich Shefren recently created a mindmap of what he calls the Attention Age Doctrine, which shows why people are willing to pay larger premiums for great advice and nothing for decent advice.
YouTube leads the video search marketplace
Like many people, I enjoy a good video. Especially with YouTube. Anything and everything is on there, well pretty much anything.
YouTube hosts any video it seems. From full length feature pirated movies, to news stories, video blog entries, a ton of just plain personal videos of the dog running around, to just plain hilarious videos of senior citizens dancing helping add to the 20 million visitors per month.
Hitwise just released some stats on YouTube, and their amazing 60% share of all videos watched online in the US. Compare that with Yahoo, MSN, and Google’s share of only 3-5%, and you can see why YouTube is a video traffic genius. The company gets around 100 million video’s viewed per day, and YouTube has said that they had 2.5 billion videos watched per day last month.
If you think there is nothing to see in the video search marketplace, look again, it’s hotter then ever, and YouTube is steaming up the web.
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The Facebook Phenomenon
It all started when Mark Zuckerberg founded Facebook on February 4 2 4 with two of his roommates and another computer science comrade from Harvard College. Their vision was to create a networking site where they could remain in touch with friends. For this reason at first this socialization network was restricted to Harvard College students but since September 2 6 the network is open to users worldwide. This article takes a look at where Facebook has been and where it is going….
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