Seo for your living

seo

Understanding Google’s Mindset on Classifying Spam

If…

• people would not notice it when Google removes your site from the search results

• Google can clone your business model without paying writers to produce content or carrying physical inventory

… then your site is spam. Maybe not by today’s standards, but eventually.

As the web evolves, a once whitelisted site can become a site that is easy to penalize. Evolve with the web, or grow irrelevant by the day.

This could sound like a scaremongering post, or it could be taken as a sign of the importance of connecting with people on an emotional level, and offering an experience worth sharing.

5 Quick Tips for Building SEO Content (Search Engine Journal)
While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these challenges in mind, here are my top ten tips for building site content […]

Why SEOs Should Use the Meta Keywords Tag On Their Homepage

Should the MarketingSherpa’s guide to landing pages use an effective landing page? Should a company touting the value of statistics use statistically relevant datasets?

Every day someone is getting called out for being a liar, a thief, or a charlatan douchebag. You can’t track it all, but simply following your own guidelines and ideals lessens the odds that people will wrongfully call you out.

A few years back a friend of mine bolded one of the keywords in the content on the homepage of his SEO services site, and I told him I thought it made his homepage look slightly worse. He then replied “perhaps, but it looks optimized”. That line of thinking made sense to me.

Effective Tagging For Both Usability & SEO (Search Engine Land)
In this era of Web 2.0, it seems that blogs, mash-ups, RSS feeds, and wikis have been the buzzwords occupying most of the limelight. But personally, tagging is the Web 2.0 technology that excites me the most, because of its versatility and wide applicability. A tag, according to Wikipedia, is “a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a …

Anti Vote Baiting (Beta)

Matt Cutts recently offered a public voting for my lynching, but we just talked things over, and there will be no lynching - at least not yet. I think Matt is a great guy, but his job is tough as a public face of THE company dominating the web.

It is easy to take a series of events as being personal, but sometimes they are just a series of events and no personal damage is meant, and/or the person doing the damage is an anonymous third party. Also, priorities and goals and reasoning inside a large company can seem vastly different than how they appear outside of the same company, especially when the company has 13,000 employees and keeps doubling in size about every other year.

I still believe that many of my Google criticisms and concerns are valid, but there is only so much Matt can do, and he is doing the best he feels he can, and probably far better than I could do if I had his job. The keyboard is mightier than the pen.

The State of the SEO Market in 2007

Philipp Lessen recently asked me to guest post on Blogoscoped about the state of the world of SEO in 2007. I talked about recent events, editorial considerations, industry consolidation, and all sorts of other goodies.

I also did a mini interview with Web Pro News at the Blog World Expo. I pulled my wonderful wife into the interview, and she was kinda shy. Today is her birthday so we are about to go out soon.