Using Co-branding to Overcome Barriers to Market (Asp search engine) Entry

26 Mar, 2007  General

seo


In many markets the top ranked site is determined by popular opinion OUTSIDE their niche market. If you are new to a market or want to reach an audience that normally ignores you, the easiest way to do so is to co-brand something they DO care about.

The Naivety of Starting From Scratch
None of us truly start from scratch.

Bessed, A Different Approach to Human-Powered Search
You don t have to claim you re the next Google killer to find an audience online. Adam Jusko founder and CEO of Bessed.com is taking a different approach to search that has more in common with Wikipedia About.com and social search engines than employing algorithms. It s an unusual niche and it could fit nicely into the way you use the web….

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