Seo for your living

seo

[Video] Using Google Date Based Filters to Detect Link Building & Website Indexing Trends

Tips on How to Use Google Indexing Date Filters

• The Google advanced search page allows you to search for pages that were recently indexed, letting you filter through days, weeks, months, and years. Here are pages from SeoBook.com indexed in the last week.

• In the URL they place as_qdr=w as_qdr=d (day) as_qdr=w (week) as_qdr=m (month) as_qdr=y (year). You can also search for multiples of these units, like search for pages indexed in the last 2 weeks by placing as_qdr=w2 in the URL string.
• If you change your content management system or add new sections to your site you can see how quickly they are getting indexed, and look for any duplicate content issues as the new pages are getting indexed by looking for pages indexed under multiple URLs.
• If you have never checked your site for duplicate content issues, but recently published content, that might also show any content duplication issues or Google indexed pages that you do not want in Google’s index.
• In addition to using date based filters to find how well your site is getting indexed, you can search to see who is mentioning an idea with a footprint, or use date based filters for doing link research.

The Beauty of Editorial Review Sites

Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

• filter link juice to your mother brand site, which is especially useful for temporal news or in categories where link building is tough

• create additional ad inventory that sells at the premium CPM rate of your core brand (see also: Extending the Reach / Circulation of a Web Based Content Site & Ad Network)
• extend to new markets without requiring you to risk tarnishing your main brand

There are many ways to extend, including

• subdomains (eBay is the master of subdomains)

• related brand sites (US News & World Report launched RankingsAndReviews.com, which touches virtually every high paying category)
• editorial channels tracking the marketplace of your main brand (Yahoo! Buzz published a blog post titled “About That Ringtone“)
• sites owned by fake affiliates that you claim no ownership of (use affiliate software to track your sister sites and remove blame from your company)

What tips to do you have for extending your reach while protecting your brand?

[Video] Optimizing Your Meta Description Tags for Google Searchers

Tips to Optimize Meta Descriptions

• Meta description tags may appear in the search results below your page title. Descriptions should be formatted in compete sentences so they read well to humans. Google displays about 150 to 160 characters from meta description tags in their search results. If your description runs past 160 characters they will cut it short and add … at the end of their listing.

• Each meta description should be unique on a per page basis. If you have a large website you can automatically generate descriptions using formulas to include things like item price, shipping details, or any sales offers. If your site is smaller it is best to edit each meta description by tag, especially on your key pages.
• Meta descriptions should compliment your page titles by helping you differentiate from the competition and appeal to your target audience using similar touch-points.
• Your descriptions should use slightly different word orders and keywords than what you use in the page title. Some examples:
  • If a page title uses the plural version of the word the description can use the singular version

  • If a page title uses an acronym the meta description can use the full version of the phrase
    word order should be changed where it makes sense

  • If SEO Book was in my page title my meta description might include something like leading book on search engine optimization
• If you do not have a meta description tag or your description is irrelevant to the search query search engines may grab a snippet of text from your page to describe your listing. If you do not like the snippet they grab you can either create a meta description tag or edit the part of your page that they are inserting into the search results. After their next crawl of your page they should update your snippet.

Are 404 Errors Bad for SEO? (Search Engine Roundtable)
A Cre8asite Forums member noticed that his site is reporting 404 errors when in Google Webmaster Tools . What can he do about it? Is it bad from an SEO standpoint? First of all, a bit of troubleshooting is recommended. You may want to try Xenu link sleuth to see if it finds any broken links. You may want to see if those pages are on your server and if the links to the pages are correct. …

Google Sitelinks Increase the Value of Generic Domains, … by a Lot

Google recently increased their number of sitelinks to 8 and now list them in a 2 column format. To visualize the value of this, consider that I have a decent sized monitor and only 1 listing not controlled by me appears above the fold when searching for SEO Book.
seobook.com/images/creditcards-google-sitelinks.png” alt=”Credit Cards Google Sitelinks.” height=”383″ width=”605″ />

In time I have to expect that for high value keywords (as per AdWords advertiser stats) Google will manually review generic matching names with sitelinks to determine if they are brand oriented or not. If the sites with sitelinks for high value queries are not strong brand oriented sites, is Google going to keep giving this much exposure to whoever owns the exact match domain?

Using Organic Search Profits to Fund Ad Budgets that Lock Out Competing Sites

If the results stay like they are right now, Google is creating a dominate player that will likely overspend on the associated AdWords ads to further block out competition.

Who cares if you lose a few bucks on the ads if it further increases your volume to get you better payouts AND reinforces your default status as THE market leader? Plus, exact match domains consistently get a higher CTR than non-matching domains, so in that regard the domain name not only ensures the sitemap in the search results but also subsidizes the AdWords ad costs.

Domain Names Win Fatter Margins in the Game of Arbitrage

If, after seeing the above images, you still don’t appreciate the value of domain names in search marketing, please give Frank Schilling’s post on arbitrage titled The House Always Wins a read, then go on a domain buying binge.

Life isn’t fair, but that doesn’t mean that you should ignore the obvious deals! If you are a diverse publisher and domain names are not part of your SEO strategy, then hopefully you can correct that deficiency before the year is out.

Re: PR UPDATE!
Forgot to add:

:pi…