What is search engine optimization - Does Your Website Make People Angry?
Does Your Website Make People Angry?
Contnet that makes people emotionally charged is more likely to be seen than content which is bland.
Unintended Consequences
Using self-selection to spread messages and ideas is typically easier than trying to force spreading them.
The Value of Perception (and the Perception of Value)
A post about how marketers can build perceived value and how perception can become reality.
Does SEO Consulting Have a Future?
This is a great guest post by John Hargaden about the future of SEO consulting.
Writing for Buyers vs Writing for Cynics
A post about the difference between writing content for buyers vs non-buyers.
Google Penalties and Building Trust : Ongoing SEO Task? (Search Engine Journal)
Google has been known to issue out all kinds of penalties over the years; even Search Engine Journal was penalized a while back (or our Google Toolbar PageRank was). In addition to Google PageRank penalties, there are all kinds of reasons to get penalized by Google which range from building too many obvious spam links […]
Link Laundry List
List of interesting links worth sharing with SEO Book readers.
